Tuesday, May 27, 2014

Gerber Baby-- all grown up

The bright-eyed, rosebud-lipped Gerber baby is one of the most iconic tots in the world. But did you know that the image is based on real person?
Over the weekend, CBS Sunday Morning posted an interview with Ann Turner Cook, the 85-year-old great-grandmother whose cherubic baby face has reportedly graced all Gerber packaging since 1931 when the company made it their official trademark.
"I can't think of anything nicer than being a symbol for babies and that's what I think I became," Cook told the news outlet.
According to the Gerber website, Cook's image was chosen as the face for the company during a 1928 contest to "find a face to represent a baby food advertising campaign." Artist Dorothy Hope Smith, then a neighbor of Cook's family, entered a "simple charcoal sketch" of Cook as 4-month-old baby to the contest -- and the rest, as they say, is history.

"Her drawing competed with elaborate oil paintings, but the judges fell in love with the baby face Smith drew, and when they chose it as the winner, they insisted that the simple illustration remain a sketch. The image of this happy, healthy baby was soon to become the face that launched a brand, a face recognized and loved across the globe," the company states.
Though Gerber chose a new baby in 2012 to represent their brand in advertising campaigns, Cook's face remains their brand's logo.
A widow with four children, eight grandchildren and three great-grandchildren, Cook is now a retired high school English teacher and the author of the Brandy O'Bannon mystery series.

This story was originally published on Huffington Post .

No comments:

Post a Comment

09 10