Thursday, March 20, 2014

RECALL ALERT! Vera Bradley Baby Toys


Vera Bradley, the popular company for its quilted purses, luggage and diaper bags has recalled two of their items from their newest baby collection. The recall affects about 98,000 Bear Ring Rattles and Bunnies from Vera Bradley.  The toys pose a choking hazard to young children because of a pom pom tail that can detach from the body of the bear rattle and the bunny.  

Fortunately, there have been no injuries regarding the toys.  There has been 2 incidents that parents have observed the pom-pom come undone from the toy.  

The Bunny in Lola, Tutti Frutti, and Lilli Bell patterns are being recalled as well as the Lola Bear Ring Rattles. 

The toys, sold at Vera Bradley retail stores, department stores, specialty gift shops and online, pose a choking hazard to young children because of the pom-pom tail that can detach from the body of the bear rattle and the bunny. The toys were sold from September 2012 to January 2014 for between $12 and $21. 

Here’s what you need to know:
The recalled bears and bunnies are made of cotton and fleece.  The bear ring rattle has a white teddy bear head, arms attached to an O-shaped body with a green, blue, brown and pink crisscross pattern design rattle. The bear ring rattle measures about 4.25 inches in diameter.
The bunny is 10 inches tall from the top of its head to the bottom of its foot and was sold in three printed patterns. “Lillie Bell Bunny” has green vines with pink and orange flowers on the body, limbs and the back of the ears. “Lola Bunny” has a crisscross geometric pattern on the arms, legs and ears of the white headed bunny with a floral print body. “Tutti Frutti Bunny” has a green with a pink and yellow floral printed pattern fabric covering whole body.
All of the recalled rattles and bunnies have a white pom-pom tail on the back of the item. 

The name Vera Bradley is marked on a tag attached to each item along with the following serial numbers:
Lola Bunny: 007590013357145
Lillie Bell Bunny: 0000630012803140
Tutti Frutti Bunny: 0000630012803142
Lola Bear: 007590013234135

What to do if you own any of the recalled products:
Take the toys away from young children immediately and return them to Vera Bradley for a full refund. Contact Vera Bradley toll-free at (888) 855-8372 from 8 a.m. to 9 p.m. ET Monday through Friday and 8:30 am to 5 pm ET Saturday and Sunday.  You can also go to the Vera Bradley recall page ( and get all the information for a refund. 

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